We have all seen and dealt with potential customers who truly waste our time. Truth be told, they usually catch us with our guard down when times are hard for us. What is a False Potential Customer? Here are some clues:
Kevin "mrkevross" Ross is a music and radio industry veteran who has owned his own industry business "Radio Facts" for 21 years. His experience working in the industry with everyone from small independent record labels to major record labels and artists as well as consumers has given him undeniable first-hand experience in supply and demand, marketing and promotion, targets and the psychology of running a business. The rules are very different for black and minority entrepreneurs and "mrkevross" explains in a unique and at times humorous perspective how to succeed in business and the mistakes and victories he has seen from some of the biggest celebrities in the music nad radio business.