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Terms of a “Discount”

discount of my greatest pet peeves is people who waste my time. This is why I am not good at calling any type of customer service. Pushing buttons and a robot trying to guess what I’m calling for and asking me for information is an insult to me and a waste of my time when I need to talk to a live person.. unfortunately, there are would-be clients who will waste your time too. Here are a few tips to help them get lost quick.

1. CASH UP

Make this clear to the client. Once they agree to it DO NOT WAIVER… no matter how bad you need the money. Make it clear to the client that nothing can be done until the money is received and that means NOTHING folks. For me and my I have to put together animated ads and it can take me anywhere from 1 to 2 hours to do these ads. If a client doesn’t come through I get pissed when I have done this much . It’s better to not havedone anything and get screwed then it is to do 75% of the job and get screwed.

2. Create a buffer. Tell your clients you have to outsource a part of the job and that you have to someone else.

The client is less likely to take advantage or back out if they think that in order for you to do their job YOU have to pay someone else. Sorry, but they potential client doesn’t give a about you and you have to take that into consideration (laugh). don’t put a of work in until you get your money. Independent clients have a way of waivering (unlike corporations) who usually are very good about seeing the purchase through.

3. Use your instinct…

Usually you just get a feeling on who is serious and who is of shit when it comes to buying your product. I don’t why but some people just seem to want to waste your time, for whatever reason. As I stated in another article.. you can shut all this down very quickly by asking one question “Do You Have Available Budget NOW!” If you get any other answer but “yes” move on.

About The Author

Kevin "mrkevross" Ross is a music and radio industry veteran who has owned his own industry business "Radio Facts" for 21 years. His experience working in the industry with everyone from small independent record labels to major record labels and artists as well as consumers has given him undeniable first-hand experience in supply and demand, marketing and promotion, targets and the psychology of running a business. The rules are very different for black and minority entrepreneurs and "mrkevross" explains in a unique and at times humorous perspective how to succeed in business and the mistakes and victories he has seen from some of the biggest celebrities in the music nad radio business.

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