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There’s Some Business You Just WON’T Get… How to Make it Work to Your Advantage

I was once told by a client… “Most people do with you because they like you.” While that ’t say much about the product, what he said certainly does have merit. After all, there are also people who DON’T do business with you, sans a product, because they DON’T like you. There are some people who are put in charge of a department and they use that job to get back at, let’s say, the black kids who teased them in high school or they have something against women because of their mother or being rejected by the of their life OR they may be all about supporting people from their college fraternity…who knows.

Sometimes we have a tendency to prove the ’s theory about us wrong but we are not Licensed Clinical Therapists. For the most part, as business owners, we are in touch with our intuition and we when someone is probably not going to support our business… unfortunately, we also like a challenge and this whole process can be such a waste of and drives our business esteem in a negative direction. The effect can be lasting and doesn’t have to be.

There have been times that I was was left scratching my head when I saw competitors with far less of an effective product getting advertising that I just could not seem to

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About The Author

Kevin "mrkevross" Ross is a music and radio industry veteran who has owned his own industry business "Radio Facts" for 21 years. His experience working in the industry with everyone from small independent record labels to major record labels and artists as well as consumers has given him undeniable first-hand experience in supply and demand, marketing and promotion, targets and the psychology of running a business. The rules are very different for black and minority entrepreneurs and "mrkevross" explains in a unique and at times humorous perspective how to succeed in business and the mistakes and victories he has seen from some of the biggest celebrities in the music nad radio business.

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